Evaluation Question 3 draft

EVALUATION ACTIVITY 3
What kind of media institution might distribute your media product and why?


The information on what kind of media institution might distribute my media product can be found here.

I have chosen not to change my choices as they fit my genre and it would be more likely for my magazine to be successful this way. As my magazine would have a very niche market, institutions (Bauer group etc.) would not be likely to even consider distributing my magazine because it will not be worth their while and would cost more that it would make. However, if my magazine is independently distributed, all costs will be accounted and budgeted for, so my magazine would be successful and make a profit. All aspects would be planned out carefully and my magazine would have no loyalties with any other company, no contracts and all control over the company will remain intact.

Money could be raised by advertisements within the magazine, but would have to be appropriate for the magazine and they should, on some level, appeal to my target audience.
Loud and quiet and The Wire use this method of raising finance. 
The price of my magazine will also cover the costs of making it. The Wire magazine uses its price as a way of earning profit, while The Fly relies only on advertisements for funding.  

Institution Who Would Publish My Magazine

After researching which institutions publish the indie magazines that are be similar to the one I intend to make, I have found that most of them are self-published (The Wire etc.). By self-publishing, my magazine would conform to the original meaning of indie, which is to be independent, not relying on outside help.

If I was going to self-publish but needed support, an institution that would support a magazine like mine would be MAMA and Company. 
MAMA was founded in 2005 and has since become the world's leading independent live music business.
It operates internationally, so my magazine would have the possibility of reaching a wider audience. 
Their network of business seeks to create, source and manage music and entertainment content. They then distribute it through festivals, venues, tech platforms and publications, so MAMA is ideal for building and developing my audience.
Their support services business would assist the more commercial side of my magazine, such as providing venues for magazine features, as they currently do for 'The Fly' magazine, which is similar to my own intended style.

MAMA website: http://www.mamaco.com/